Why we do what we do

Tony Robbins makes it his business to know why we do the things we do. The pioneering life coach has spoken to millions of people through his best-selling books and seminars.

In his famous TED Talk “Why we do the things we do”, Robbins discusses the “invisible forces” that motivate everyone’s actions.

Whatever you pursue, whether it’s building a business, getting married, raising a family or travelling the world; there are six basic, universal needs that make us tick and drive all human behaviour.

Robbins argues that every single person has these same six needs, but each of us value these needs in different ways and have varied beliefs about what it means to satisfy them. This becomes the driving force behind everything we do, and determines the direction of our lives.



Robbins’ expertise in leadership psychology is what brought him to TED, where his spontaneous on-stage interaction with Al Gore created an unforgettable TED moment. It also perfectly demonstrated Robbins’ direct – even confrontational – approach, which calls on his listeners to look within themselves and find the inner blocks that prevent them from finding fulfillment and success.

Some of his techniques – firewalking, for example – are magnets for criticism, but his underlying message is unassailable: We all have the ability to make a positive impact on the world, and it’s up to us, as individuals, to overcome our fears and foibles to reach that potential.

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“Tony has taught me more than any other individual and his work has had the greatest impact on my life thus far. It has been a privilege to spend nearly twenty years as part of Tony’s global Trainer network.”

Gaby Riddington, MD, Kipling Partners & Trainer, Robbins Research International, Inc.