As relevant for leaders in large complex organisations, small business owners or start-up operators, Rework asks you to think like an entrepreneur. All you need is an idea, a passion and a purpose and then, quite simply, to get started! Stand for something, inject your personality into what you do, and you’ll create something different from the get-go.
Counter-intuitive or common sense depending on your perspective, Rework says you don’t need a business plan (it constrains your thinking too much); you don’t need to follow the competition (you should run your own race); you don’t even need to work long hours (leading a full life will enrich your creativity and ability to think out of the box).
Our clients have found this book refreshing, inspiring and funny. It contains valuable, succinct insights to challenge thinking, do things differently and get better, faster results.
“Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.”
“Think about it this way: If you had to launch your business in two weeks, what would you cut out?”
“You need to redefine the rules, not just build something slightly better. You can’t out-Apple Apple!”