Simon Sinek

Start with Why:
 How great leaders inspire everyone to take action

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk.

“Start With Why” is the third most popular TED video of all time. It suggests that the leaders who’ve had the greatest influence in the world all think, act and communicate in the same way. Consciously or not, they follow a naturally occurring pattern that Sinek calls ‘The Golden Circle’.

This shows how some leaders are able to inspire action instead of manipulating people to act.


golden circle

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“Working hard for something we don’t care about is called stress: Working hard for something we love is called passion.”

Simon Sinek

“Instead of asking, ‘WHAT should we do to compete?’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”

Simon Sinek