“Start With Why” is the third most popular TED video of all time. It suggests that the leaders who’ve had the greatest influence in the world all think, act and communicate in the same way. Consciously or not, they follow a naturally occurring pattern that Sinek calls ‘The Golden Circle’.
This shows how some leaders are able to inspire action instead of manipulating people to act.
Learn more at www.startwithwhy.com
“Working hard for something we don’t care about is called stress: Working hard for something we love is called passion.”
“Instead of asking, ‘WHAT should we do to compete?’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”