Principal / Executive Coach +65 9624 8968
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Adrian Lim
Adrian is an International Coach Federation (ICF) accredited Professional Certified Coach (PCC). He is also a Canadian Council of Professional Certification accredited Certified Solution Focus Coach (CSFC) and Marshall Goldsmith Stakeholder Centered Leadership Certified Executive Coach and a Global Leader of the Future Assessor.

As an Executive Coach working with mid-level and senior executives, Adrian’s approach to executive development and coaching includes a strong emphasis on involvement of stakeholders, implementation of change and follow-through to measure growth in leadership effectiveness. His coaching philosophy is outcome focused and strengths based.

Adrian’s coaching practice is further formed from his extensive and broad-based corporate career across the consumer electronics, telecommunications and IT solutions industries. He has over 20 years of sales and marketing management experience where he specialised in solution pre-sales, strategic marketing, go-to-market strategy, product management, e-commerce, branding and communications.

Fluent in both Mandarin and English, Adrian has built, led and managed physical and virtual teams across the globe. He has also accumulated in-depth appreciation of global mindfulness, cultural diversity and international business practices in Asia and around the world.

Professional Summary

Areas of expertise

  • Enterprise Leadership – Supporting leaders to successfully understand, lead, collaborate and operate across their organizational “system”
  • High Performance Teams – Working with teams to optimize their contribution to the organization and develop their capacity for continuous learning and personal growth
  • Strategic Capacity & Impact – Developing in leaders the capacity to work “on the balcony” and with disruption to lead, activate and deliver strategic opportunities for business growth, leverage and accelerated performance
  • Influence & Impact – Coaching individuals to successfully shape business thinking, decision-making and action across diverse settings, strategically develop networks and extend their leadership style and repertoire
  • Agility and Effectiveness – Skilling individuals to apply “new ways of working” to enhance personal resilience and leadership impact
  • Career Management – Supporting executives to define their career path and effectively navigate opportunities to achieve success with confidence.


  • Wincor Nixdorf – Head of Marketing, Banking Division
  • LG Electronics Asia – Regional Marketing Director
  • Dell – Global Director of Go-to-Market and Product Management
  • Motorola Electronics – Global Product Marketing Manager, GSM Mass Market
  • Philips Electronics, Senior Marketing Manager.


  • Professional Certified Coach (PCC), International Coach Federation (ICF)
  • Certified Solution Focused Coach (CSFC), CCPC Global
  • Marshall Goldsmith Stakeholder Centered Coaching
  • Bachelor of Science in Business (Marketing) & Bachelor of Arts (Economics) University of Colorado Boulder, USA.


  • Global Leader of the Future 360 Leadership Assessment; LEGO ® Serious Play ® Facilitator; Certified Design Thinking Facilitator; Emergenetics Associate

Senior Executive, Technology

He is an excellent coach and a positive personality. He provides clear and professional guidance and is systematic and thorough in his approach to help his clients.