Executive Coach +61 (0) 419 790 801
e in
p forward to a friend
Peter Ffrench
Peter is a highly credentialed Executive Coach with over 14 years experience working in the Asia Pacific region with a single-minded focus – to help leaders and businesses achieve their potential.

Peter’s capacity to support and challenge his clients is built upon 25 years of senior executive experience across a diverse range of industries in both the public and private sectors. He is also an accredited Company Director and the current Deputy Chair of Yourtown, a community based organisation dedicated to creating opportunity and improving the quality of life of young marginalised people.

In his coaching practice, Peter draws on his detailed understanding of leadership development, commercial expertise and coaching methodologies to help executives develop their capabilities to achieve their business’s priorities and goals and align with their personal concept of leadership. The strategies and support for each coaching assignment are tailored to meet the specific needs, goals and aspirations of each executive.

Peter enjoys time with his family, travel, and is actively involved in a wide range of community activities including surf lifesaving and triathlon. He represented Australia at the World Triathlon Age Championships in 2015 and 2017.

Professional Summary

Areas of expertise

  • Leadership Effectiveness and Agility – Supporting executives to identify strategies which accelerate performance, increase business impact and promote personal development
  • Strategic Capacity and Impact – Developing leader’s capacity to think strategically, lead opportunities for business growth, and build the effective stakeholder networks necessary to succeed at a senior level
  • Leading Change – Supporting leaders and their teams to manage change effectively and meet the challenges of new operating environments
  • Resilience and Wellbeing – Helping executives strengthen their emotional and physical capacity to lead a balanced, purposeful and rewarding life
  • Developing Coaching Skills – Working with leaders to realise the full potential of the staff they lead
  • High Performance Teams – Working with teams to maximise performance and develop their capacity for continuous learning and organisational leadership.


  • Yourtown (Formerly BoysTown) – Deputy Chair
  • Ffrench Connection – Director
  • Energex – GM Marketing and Sales
  • Pauls/Parmalat – GM Marketing and Sales
  • St Andrews War Memorial Hospital – Marketing Director.


  • PCC Certification – International Coaching Federation
  • Coaching certification – Swinburne University
  • Fellow of the Australian Institute of Company Directors
  • Fellow of the Australian Marketing Institute
  • Bachelor of Social Work – University of Queensland
  • Graduate Diploma in Business Administration – Queensland University of Technology.


  • Hogan Assessment.

State Manager, Australian Institute of Company Directors

“Peter Ffrench is a highly experience executive and a very effective Executive Coach. I wouldn’t hesitate to recommend him for his emotional intelligence, clear insights and practical, supportive strategies.”

COO, Global Resources Company

“I believe Peter’s influence on my leadership style has changed the way I lead and manage people in a very positive way. I cannot speak highly enough of his impact on me. I would have no hesitation in recommending Peter as a coach to leaders who want frank, constructive and challenging advice. He is mature, professional and confidential in all aspects of his conduct and utilises some of the best tools I have seen.”

Managing Director, Infrastructure Organisation

“Peter is an exceptional coach. He challenged how I think about issues which has lead me to become significantly better at a wider analysis of potential solutions. The process was sometimes confronting but allowed me to learn more about myself and through changing my behaviour I have become significantly more effective in my work.”