Executive Coach +65 9790 3712
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Serene Mahaffy
Serene is an experienced Executive Coach who is passionate about unlocking individual, team and organisational potential to maximise performance and achieve sustainable success.

Serene has 15 years of experience in the financial services industry, working in London and Singapore for multinational organisations. She has a rich corporate experience from leading and managing diverse teams from across the globe to deliver strategic business initiatives and regulatory projects. Serene has coached and facilitated professionals and entrepreneurs from the financial services, professional services and technology sectors, and of diverse nationalities and cultures. Serene is fluent in English and Mandarin.

Serene applies a thought-provoking and empowering approach in guiding clients through a process of self-discovery to uncover new insights and approaches. Leveraging off her vast corporate and management experience, she challenges her clients to explore new ways of seeing difficult situations. She specialises in supporting clients to negotiate organisational changes and workplace challenges, and build resourcefulness, agility and resilience. Clients value her ability to listen without judgment and are comfortable to share openly in the trusting and respectful environment she creates.

Serene’s natural curiosity for foreign people, traditions and customs brought her across the world in search of knowledge and adventure. Now married to an Irishman, they have settled back into the melting pot of Singapore, raising their two young boys to have an appreciation of cultures, travel and golf.

Professional Summary

Areas of expertise

  • Leading Change – Supporting individuals and teams to develop and implement change programs that drive business improvement by addressing the key challenges of pace, technology, capability and engagement
  • Developing Coaching Skills – Building within individuals and teams the skill, capacity and insight to apply coaching in leading and developing others
  • Influence and Impact – Skilling individuals to successfully shape business thinking, decision-making and action across diverse settings, strategically develop networks and extend their leadership style and repertoire
  • Transition Coaching – Supporting individuals to successfully manage significant career change events with confidence, resilience and positive energy, balancing the various demands and stakeholders in the transition process
  • Women in Leadership – Supporting women to develop their leadership style, navigate their career and successfully operate with confidence and impact.


  • Forte Focus (Singapore) – Independent Corporate Trainer, Facilitator and Coach
  • Barclays Investment Bank (Singapore) – Market Risk Change Singapore Team Lead – Vice President
  • Barclays Investment Bank (London) – Projects Manager – Assistant Vice President.


  • Associate Certified Coach (ACC) – International Coach Federation (ICF)
  • Financial Risk Manager (FRM) – Global Association of Risk Professionals (GARP)
  • Fellow Chartered Accountant (FCA) – The Institute of Chartered Accountants (ICAEW)
  • BAcc, Accountancy, Honors, Nanyang Technological University, Singapore.


  • Worldwide Association of Business Coaches (WABC).

Partner, Professional Services

“What I like about Serene’s coaching style is that she is able to connect to people in a genuine way and being professional at the same time. She has helped me gain clearer perspectives about my difficult situations and opened up options for me. Thanks Serene!”